It might not be the first thing a business owner thinks of, but eventually, a business is going to need signs. The exact nature of the signs depend on the business, but several are needed no matter what. These signs can include signs for restrooms, emergency exits, map signs, or graphics.
These signs are often called wayfinding signs since they help people find their way around the area, and every business will need a couple. Some of them can even be mounted in braille to help those who are visually impaired.
Floor and wall graphics are also used to capture people’s attention when they enter a space, and they can draw customers eyes to the images, messages, and content easily.
Other types of signs
Other types of signs include door wraps that can make offices look warm and inviting, as well as 3D signs that provide that extra pop and can really bring a room together. It’s almost like your sign is a medieval coat of arms that is hung over the crowd, inspiring awe and glory to all who look upon it. Well it might not be that melodramatic, but 3D signs, especially of logos can really draw people’s eyes to them.
When it comes to where the signs should be placed, some of them are self-explanatory. A restroom sign should be placed next to a restroom for example, but other decorative signs are a little harder to place right. How do you make sure the interior signs in Everett are placed so they have maximum value for the customers?
If you have a lot of glass in your office space, try out some window decorations on the doors leading into the office. These can display contact information, names of the business owner, the company’s logo, and other important tidbits. They can also display the business’s services and sales opportunities, without taking up too much space or feeling super intrusive.
Keeping signs clean and updated
Just like you wouldn’t want your employees giving out false information, your signs shouldn’t either. If something on the sign changes, such as contact information, you should look into getting a new sign added. Having an outdated sign will passively give customers wrong information, and might even confuse them if they are given the correct information.
The signs in your company are just as important as anything else, so keep them updated or fill them with information that is either unlikely to change in the short term or will never change. Replacing signs is easy and very cost effective, but be sure to weigh the cost before you finalize the sign placement.
Every single business needs signs, and as a business owner, it’s important to take the signage design into account. The signs will always be there and will give potential customers information about your company before they even come face to face with you, so make sure they are as effective as they can be during their design phase.